
The Heart Doctrine
is a İstanbul-based brand with deep roots in the jewelry industry, drawing on years of family expertise in crafting fine jewelry. Known for their meticulously handcrafted designs, they create high-quality, evocative pieces that draw inspiration from dark baroque artistry and mystical symbolism.


In addition to their distinctive jewelry collections, The Heart Doctrine collaborates with artists across various disciplines to curate and offer an eclectic range of products, from decor to collectibles, each infused with the same sense of artistry and intrigue. Their creations embody not only a passion for storytelling but also a deep respect for tradition and the magic of individuality.






Every piece invites its wearer or collector into a world where art, heritage, and mysticism converge, creating an unforgettable experience of beauty and meaning.






At its core, The Heart Doctrine is a celebration of artistry, heritage, and the profound connection between craft and emotion. With a philosophy deeply rooted in honoring the timeless allure of jewelry as both adornment and talisman, the brand transforms precious materials into meaningful creations that transcend fleeting trends.










Their dedication to meticulous craftsmanship and an artistic vision inspired by the mysterious and the sublime ensures that every piece tells a story as unique as its wearer. The Heart Doctrine continues to captivate those who seek not just beauty, but a deeper connection to the art and soul of jewelry.




Client: The Heart Doctrine
Branding & Packaging Design: The Canvas House
Branding & Packaging Design: The Canvas House
Photography: Mert Terliksiz